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The Wipfli Way

Wipfli’s culture is rooted in our passion to drive ourselves and our clients to reach extraordinary success. We manifest this passion in our mission, vision, values and pillars — which come together to create The Wipfli Way.

Acting as our North Star, the Wipfli Way connects strategy and intent, and guides how we think, feel and act. It helps us deliver on our promise to our clients:

Through deeply invested relationships and boundless curiosity, Wipfli brings clarity that drives results.

Our mission, vision and values all align with this promise.

Mission: Our firm’s purpose
To enable individuals and organizations to achieve their full potential, empowered by the security of a stable foundation.

Vision: The aspirations of the impact we want to create
Create a lasting, positive impact for every person, organization and community we engage.

Values: Our commitments and beliefs

Integrity, caring, excellence, teamwork, perseverance

Pillars: The fundamentals strengths that set us apart

Approachable: We are kind, honest and open-minded. We embrace diverse perspectives, listen without judgement and champion authenticity.

Perceptive: Guided by an outward and inclusive mindset, we focus on the needs of others. We exist to help associates, clients and their clients accomplish what matters most to them.

Inventive: We live to take on challenges big and small and find innovative, practical solutions for real problems. We always find a way.

Curious: We are driven to understand context, connectivity and the world around us. We strive to discover what inspires each of us and our clients.

To see the Wipfli Way in action, follow these hashtags on social media: #WipfliWay, #MyWipfli and #WipfliGivesBack.